Edgars HY2023 Financial Results

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May 11, 2021

In a very exciting development for the brand, Jet Stores has increased its store footprint by opening a new branch in Harare, on the 23rd of April 2021, located in the city centre at the corner of Leopold Takawira and Kwame Nkrumah.

Utilising the most of floor and wall space, the refurbishment is geared towards maximising clients’ experience and ensuring variety of choice in product assortments. To keep customers coming through our front doors, the store sports innovative display and layouts redefining the words ‘customer experience’. The new look features an eye-catching shop front with colourful visual imagery that speaks to the brand ethos – “Feel good fashion for everyone”.

This store is the 3rd branch located in the Harare city centre down town area, bringing the Harare stores compliment to 5 and nationwide compliment to 28.

We are excited about this addition to our footprint as it reinforces one of the brand attributes which is to bring fashion to our customers doorsteps.

When it comes to shopping for fashion, we know customers love style, variety and value, and this new store offers just that and its exclusive to Jet. The brand offers trendy fashion for the whole family cutting across all age groups.

Our range includes footwear, beauty products, linen and towelling, toiletries, accessories and financial services in addition to our full clothing product range. The new store houses the trendy in-house brands – Massumi, Network Ladies and Gents, J-Classics, Enzo, NxT Generation, Revolution, Jet Boy and Jet Girl.

The outlet is an ideal destination for fashion enthusiasts and customers who value convenience and is complimented by flexible payment terms through Laybys and Credit Accounts. Our credit terms give customers up to 6 months to pay when they have an account with us. We also offer short term loans instore through Club Plus microfinance which is a sister company in the Edgars Stores Limited stable.

Apart from the brick and mortar set up, Jet has integrated it`s physical footprint with online presence to bring convenience to new and existing customers through WhatsApp shopping and an exciting new online store.

All these shopping touch points are integrated to give customers ease of access to the products they have grown to love. We are appreciative of our customers, and invite all of you to participate in the Thank U loyalty programme, which allows you to earn points every time you shop with us – and you’ll enjoy discounts at the end of the day.

As Jet stores, we bring the right product proposition tailored for the markets we serve at the right price affirming our position as the preferred retailer for stylish, great value clothing.

The Jet Chain which is a subsidiary of Edgars Stores Limited continues to grow since its inception in 2013 and currently boasts of twenty-eight (28) stores nationwide.

NB: Edgars Group Chief Marketing Officer Ms Rumbie Dzimba.