Gumindoga Primary School Donation

The ‘Be a Hero’ campaign brings smiles to Gutu area

Leading fashion brand, Edgars Stores Limited (ESL) recently donated goods worth over USD3,000 to Gumindoga Primary School in Gutu.

Through the Be a Hero campaign, Edgars aims to help vulnerable children in marginalised communities. Mrs Justina Machinya, the Marketing and Corporate Affairs executive at ESL, remarked that ‘We have noted that in most cases, focus goes to children in areas that are closer to city centres. Edgars Stores Limited this time around has  thought of looking at an area outside of the city centres where kids normally walk long distances to get an education’. She went on to mention how the donation, which included school shoes, school socks and sports kits, looked at these kids’ needs and how best to empower them with the confidence and comfort they need to succeed in their education.

Mr Mushosho, the Group CEO, in his handover speech, reiterated that giving back to the society is in the Edgars Stores Limited Group DNA. He also revealed the groups plan of developing new stores in rural areas beginning with the Express chain of stores that will be offering quality clothing at heavily discounted prices, that will make it very affordable to all.

The Headmaster of Gumindoga Primary School expressed gratitude for this noble gesture done by Edgars Stores Limited and emphasized how it is important for big companies to also remember to give back to the community. The event was attended by the chief, parents of the children at the school as well as respected elders from the surrounding area.